FormulaFolios are available through a select group of independent broker/dealers and Registered Investment Advisors. We have developed a streamlined and technologically advanced process to deliver sophisticated portfolio management to investors using a Secure, Smart, and Simple approach.

FormulaFolios are custom tailored for each individual client using their unique financial goals. Our proprietary asset allocation algorithm takes into account each client’s Risk Profile, Investment Objectives, and Tax Qualification of their investments. The algorithm then automatically optimizes the ideal blend of 7 unique investment strategies to create a Custom FormulaFolio Asset Allocation.

We rigorously screen money managers before implementing them into our customized asset allocation driven portfolios. Each manager must exhibit a strong history of delivering consistent, risk adjusted returns; as well as operate based on a strict rules based methodology.

The result is a portfolio that allows investors to confidently enjoy life knowing their investments are always being monitored to provide a perfect balance of return, risk management, and tax management.


At FormulaFolios we believe there is a Smarter Way to Invest™.

The cornerstone of a great financial plan is a sound investment process. At FormulaFolios, we believe in using smart formulas to help automate good decisions, while simultaneously avoiding bad ones.

Each decision our portfolios make is based on proven, academic research. We’ve structured three specific processes to enhance each your experience:

  1. Customized Asset Allocation
  2. Money Manager Selection
  3. Tactical, Ongoing Asset Management

FormulaFolios is the exclusive provider of WeathGuard™ technology. WealthGuard™ is a revolutionary way to monitor your portfolio and invest with confidence. We believe this combination is a Smart and Secure approach.

Each day, WealthGuard™ tracks your portfolio relative to your all-time high watermark value. Based on your unique risk profile, you’ll also be tracking your WealthGuard™ Value. This value becomes the “early warning system” for your portfolio, allowing you to invest with confidence and always knowing the limit your portfolio might decline before moved to a more conservative investment plan to help protect investment gains from further market losses.

Since the WealthGuard™ Value is updated each time your portfolio reaches a new all-time high, you’re also creating a new (and higher) WealthGuard™ Value.


Your financial future doesn’t have to be complicated. It’s simple when you work with FormulaFolios to save and invest, and WealthGuard™ to monitor and help protect.

With FormulaFolios and WealthGuard™, you’ll get:

  1. Daily Alerts of New All-Time Highs
  2. Weekly Financial Summaries
  3. Simple, Easy-to-Read Quarterly Performance Reports
  4. Reputable, Transparent Account Custodians
  5. Annual Gain/Loss Reports for Easy Tax Planning
  6. A Knowledgeable, Professional Financial Advisor